Definition of Marketing Communications

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marketing communication Marketing communication, or Marcom, refers to the various communication media that companies use for business marketing purposes

What are the main objectives of marketing communications? · Awareness: Firstly, a marketing communications specialist has to ensure that the marketing communication International Journal of Marketing, Communication and New Media

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marketing communication Marketing communication, or Marcom, refers to the various communication media that companies use for business marketing purposes

marketing mix What are the main objectives of marketing communications? · Awareness: Firstly, a marketing communications specialist has to ensure that the

International Journal of Marketing, Communication and New Media